As a small independent card designer in a very competitive market, we want to reach as many customers as we can in a sustainable way. In these unprecedented times it’s natural for people to want to stay connected with loved ones and we recognise, now more than ever, how important our online presence is for us and our customers.
More people are turning to the internet for greeting card purchases instead of braving the supermarkets. We’ve certainly seen an increase in online sales and traffic over the last few weeks.
Although our online presence is limited compared to some card retailers, we think carefully about who we partner with. Our main channels, other than our website, consist of a couple of platforms that support independent stationery creators.
We’ve recently re-opened our Etsy shop which, over the years, has allowed us to reach hundreds of customers and gain over two hundred 5-star reviews.
We also have a small selection of cards available to buy from Thortful. It’s a great marketplace for really creative cards and, like Etsy, supports small independents like us. It’s also a great way of getting your hands on one of our designs if we are out of stock of the card you want. They print and despatch them direct.
Stay safe everyone..